Terms of Use

This is a convenience translation. The German version of these terms (Nutzungsbedingungen) is the legally binding one.

1. Scope

These terms apply to the use of the software application "Reyo". It is operated by SpreeHavel Digital Solutions UG (haftungsbeschränkt) – hereinafter the "Provider" – c/o Reaktor Wildau, Schmiedestraße 2a, 15745 Wildau, Germany.

Conflicting terms of the user are not recognised. Provisions deviating from these terms of use are only valid if the Provider expressly agrees to them.

2. Conclusion and Content of the Contract

2.1. The software application "Reyo" is a SaaS platform for marketing intelligence in the retail and e-commerce sector. It comprises in particular the monitoring and analysis of publicly accessible marketing activities of competitors (including newsletters, push notifications, Meta ads, website and in-app promotions), analytics and benchmarks, predictions, AI-supported recommendations, the planning and coordination of the user's own marketing campaigns (planner), and AI-supported features such as a chat assistant and a Creative Studio for generating drafts of advertising material.

2.2. Users can choose between different subscription models. After selecting the respective model and entering the necessary data, the contract between the Provider and the user is concluded by clicking "Order with obligation to pay". Enterprise customers may additionally conclude an individual service agreement; in this case the contract is concluded upon the user's acceptance of the Provider's individual offer in text form.

2.3. The scope and content of the respective subscription result from the service description of the subscriptions on reyo.ai or from the service description of an individual enterprise offer. Individual features (e.g. library, moodboard, brand kits or interface access) may be enabled per customer as optional features.

2.4. The user is granted a simple, non-transferable right to use the software application for the duration of the contract.

3. Services of the Provider

3.1. Users can register the maximum number of users agreed in the respective service description in their account.

3.2. Users regularly receive the AI-supported evaluation of the advertising campaigns of selected competitors. These data are analysed by the Provider with AI support, and concrete recommendations for the user's own campaigns are generated automatically from them.

3.3. The Provider provides the user with a dedicated workspace. A workspace is a protected working area within the platform in which a user can manage campaign data for themselves or their clients, upload their own media content and plan marketing activities.

3.4. The platform includes an AI chat assistant that answers questions on the basis of the market data enabled for the user and can propose actions. The assistant only performs write actions (e.g. creating campaigns) after the user's express confirmation.

3.5. Via the Creative Studio, users can generate AI-supported drafts of advertising material (key visuals, advertising copy) based on their own specifications and reference content. The Provider does not review the generated drafts, in particular not for admissibility under trademark, competition or copyright law; the user is responsible for reviewing them before use (cf. section 7.1.2).

3.6. Where enabled for the user, the Provider may provide interface access (e.g. via the Model Context Protocol, "MCP") through which the user can access the data enabled for them in read-only mode with their own AI assistants. The user is responsible for the third-party assistants they use and their data processing. The usage rights under section 8 apply accordingly.

4. Obligations of the Users

4.1. The user undertakes to upload only content, in particular images, in which they hold the exclusive rights of use or for which the respective rights holder has granted them rights of use. This also applies to reference images, logos and brand elements that the user stores in the Creative Studio or in brand kits. If the Provider is held liable by third parties for content uploaded to the platform by the user, the user undertakes to indemnify the Provider against such third-party claims.

4.2. The user is responsible for the use of AI-generated content (e.g. advertising drafts from the Creative Studio). Before publishing or otherwise using such content, the user must review it for accuracy and legal admissibility (in particular trademark, copyright, competition and labelling law).

5. Subscription and Payment Obligation

5.1. Monthly subscription: the subscription fees are a monthly fee payable in advance.

5.2. Annual subscription: if the user opts for an annual subscription, the price is payable in advance at the beginning of the year. No refund is granted if the user cancels their subscription before the end of the annual period.

5.3. For individual enterprise contracts, the agreed payment terms apply. Default of payment and default interest are governed by the statutory provisions.

5.4. The stated payment methods are available.

5.5. The Provider has the right to block access to the platform if payment is not made on time.

6. Data Protection

The Provider's data protection provisions at https://reyo.ai/privacy apply. In addition, a data processing agreement is concluded between the Provider and the user regarding the personal data of the user or their employees processed by the Provider on their behalf.

7. Liability of the Provider

7.1 Exclusion of Liability

7.1.1 The Provider is liable only for intent and gross negligence, and, in the event of injury to life, body or health or the breach of essential contractual obligations, also for negligent breaches of duty. Essential contractual obligations are all those necessary for the performance of the contract. The Provider's liability is further limited to the damage typical for the contract which the Provider had to expect at the time of conclusion of the contract based on the circumstances known at that time. These liability rules also apply to the liability for legal representatives and vicarious agents.

7.1.2 In any case, liability of the Provider for the success of the user's advertising campaigns which the user runs on the basis of the automated recommendations, the answers of the AI assistant or the content generated in the Creative Studio is excluded. No promise of success of any kind is associated with these recommendations and contents. As these are automatically generated analyses and contents that are not reviewed by the Provider, an individual review by the user before their adoption is indispensable.

7.2 Integrity and Confidentiality of Data

The Provider takes appropriate state-of-the-art technical and organisational measures to protect user data against loss, theft or manipulation.

7.3 Reception Disruptions and Maintenance

7.3.1 The Provider assumes no liability for disruptions within the network not caused by the Provider.

7.3.2 The Provider is not liable for the temporary unavailability of the application in the course of necessary maintenance work. Maintenance work must be announced by the Provider with 24 hours' notice. If a security threat requires more immediate action, the Provider is entitled to carry out the maintenance work without delay.

8. Usage Rights

8.1. The Provider grants the user a simple, non-transferable and perpetual right to use the generated reports and exports (downloadable files, e.g. PDF, CSV, Excel, containing analysis data, campaign recommendations and competitive evaluations that can be exported from the platform by the user) for the purpose of analysing third-party campaigns and creating their own marketing campaigns. Passing on the reports and exports to third parties as well as their public communication is not permitted.

8.2. If the user works for clients within an existing service relationship (e.g. campaign consulting and/or management), section 8.1 applies accordingly. However, the user has the right to pass on the reports and exports to their end customers. End customers do not acquire their own usage rights as a result. Any further passing on or public communication is prohibited, of which the user must inform their customers when passing on the reports and exports.

8.3. With regard to the advertising drafts generated by the user in the Creative Studio (e.g. key visuals, advertising copy), the Provider grants the user – in deviation from section 8.1 – the right to use them for their own marketing campaigns or campaigns of their end customers, including the editing, reproduction and public communication as advertising material required for this purpose. Competitive data and database contents visible in concept drafts may not be publicly communicated.

9. Confidentiality

The contents of the Reyo database are subject to industrial property rights and copyrights of the Provider. Without the Provider's consent, the user is prohibited from any reproduction, distribution and public communication of the database contents.

10. Contract Term, Termination

10.1 Monthly subscriptions can be cancelled at any time with effect from the end of a month. The annual subscription can be cancelled with three months' notice to the end of the contract year; otherwise it is extended by a further year in each case.

10.2 The Provider has the right to terminate the usage contract with the user without notice if the user has repeatedly violated these terms of use, in particular section 4, or fails to meet their payment obligation despite a reminder.

11. Final Provisions

11.1 The law of the Federal Republic of Germany applies. The exclusive place of jurisdiction is the court of the Provider's registered office, provided the user is a merchant within the meaning of the German Commercial Code (HGB) or a corporation under public law. The Provider also has the right to bring an action at the user's registered office.

11.2 Should individual provisions of these terms of use be wholly or partially legally ineffective or later lose their legal effectiveness, the validity of the remainder of the contract shall not be affected. The statutory provision shall take the place of the ineffective provision.

Last updated: September 2026