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Reading the market is a skill. We write it down.

Analyses of what retail brands actually send, benchmarks from 300+ monitored brands, and guides for teams that plan campaigns against a moving market.

Newest first. Every piece answers one question.

  • Sep 21, 202613 min read

    Christmas Email Examples From 1,132 Newsletters

    Christmas email examples from 1,132 mails sent by 195 German shops in December 2025: what changed week by week, with mechanics, deadlines and numbers.

    ChristmasNewsletterEmail Marketing

  • Sep 21, 202610 min read

    Discount Benchmark: 29,128 Emails, One Median

    Discount benchmark from 29,128 newsletters sent by 343 German shops: eleven months at a median of 20 percent, and the number that moves instead.

    DiscountsBenchmarkEmail Marketing

  • Sep 17, 202612 min read

    Black Friday Email Examples From 772 Newsletters

    Black Friday email examples from 772 emails sent by 187 German shops: what Black Week 2025 really changed, and what stayed exactly where it was.

    Black FridayNewsletterEmail Marketing

  • Sep 14, 202611 min read

    Email Marketing Examples From 2,073 Newsletters

    Email marketing examples from 2,073 emails sent by 254 German shops: 12 newsletters, how each one is built, and the number behind every decision.

    Email MarketingNewsletterExamples

  • Sep 10, 202611 min read

    Email Swipe File: What Belongs In Yours

    Email swipe file, built from data: 2,014 newsletters sent by 252 German shops in four weeks, sorted by mechanic, condition, subject line and rhythm.

    Swipe FileNewsletterEmail Marketing

  • Sep 8, 202611 min read

    Newsletter Examples: 12 Emails from German Retail

    Newsletter examples from 1,975 emails sent by 252 German shops: 12 newsletters with their discount, mechanic and occasion, plus the number behind each one.

    NewsletterEmail MarketingExamples

  • Sep 3, 20268 min read

    Black Friday 2026: 12 weeks from kick-off to send

    From 3 September to Black Friday on 27 November 2026: five phases, one decision each, every one backed by numbers from 4,617 newsletters sent by 222 shops.

    Black FridayCampaign PlanningNewsletter

  • Aug 31, 20267 min read

    Newsletter Planning Tools: A Guide for E-Commerce

    How e-commerce teams plan email campaigns with a newsletter planning tool: watching competitors, picking the send time, keeping the calendar honest.

    Newsletter PlanningEmail MarketingE-Commerce

  • Aug 27, 20267 min read

    Competitor Monitoring in E-Commerce

    How systematic competitor monitoring sharpens an e-commerce marketing strategy: which signals matter, and how watching them becomes a routine.

    E-CommerceCompetitor AnalysisReyo

  • Aug 24, 20267 min read

    What Is Marketing Intelligence? A Practical Guide

    What marketing intelligence really means, why it matters for e-commerce teams, and how to implement it without drowning in data.

    Marketing IntelligenceE-CommerceCompetitive Analysis

Glossary

Six terms that come up in every conversation about Reyo.

Short definitions, the way we use the words. Each one links to the place in the product where it becomes concrete.

Marketing Intelligence
Systematic reading of what the market does: which campaigns competitors run, on which channels, with which discounts and timing. Reyo collects newsletters, push notifications, Meta ads and website changes and turns them into comparable data.
Decision Layer
The layer above the data. Instead of another dashboard you get a judgment: whether to launch a promotion this week, and if so, with which discount. Every recommendation carries its evidence.
Closed Loop
Market observation and your own planning in one place. What Reyo sees in the market lands in the Planner, your campaigns sit next to those of your competitors, and the next recommendation is based on both.
Whitespace
A window in which competitors are quiet. Reyo finds these gaps in the calendar and suggests them as sending slots because your message does not compete with a market full of discounts.
Weekly Digest
The Monday email at 8:15. What changed in the market last week, which tactic a competitor switched, and up to three recommendations with evidence for the week ahead.
GEOBeta
Generative Engine Optimisation: how visible a brand is in answers from ChatGPT and other AI assistants. Reyo measures share of voice per prompt for your category – currently in beta.
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Market findings in your inbox, not just on this page.

Once a month: the promotions and newsletters that stood out, upcoming peaks and what we learned from the data.

Reyo Newsletter

Market findings in your inbox.

What is happening in e-commerce, which competitor campaigns stand out and which peaks come next – once a month, from the data.

  • Promotions and newsletters that stood out in the market
  • Seasonal peaks, events and sending windows
  • Patterns behind campaigns that worked

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We use Brevo as our marketing platform.

Reading about the market is good. Seeing your competitors live is better.

30 minutes, your competitors set up before the call, one recommendation to take away.

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