Solution · Spot trends & events early
The occasion is in the calendar. The weather is not. Reyo factors in both.
Spotting trends and events early in Reyo means the season calendar, events with your competitors’ prior-year activity, consumer trends and a weather forecast combined into one context – showing you where an occasion is free before everyone takes it. Campaigns rarely fail on the idea, mostly on the timing.
Three signals, one direction.
The recommendation “move the autumn sale forward by a week” shows its evidence panel: the preview mail from About You, the temperature drop from September 21 and the start of autumn as the occasion. Every recommendation carries its evidence – no result without a source.
What changes
See occasions while they are still free.
Three contexts Reyo builds into the recommendation instead of leaving them to you.
- 01
Whitespace in the calendar
For every event Reyo shows which competitors played it last year – and which occasions nobody took.
- 02
Trends with a reaction window
Viral moments are scanned every three hours and tagged with a heat score and a reaction window. You decide whether it is worth it before the moment is over.
- 03
Weather as a marketing signal
A temperature drop sells jackets, a discount does not. Reyo shows the forecast for your key cities right next to the recommendation.
Context is not an add-on. It is part of the recommendation.
Recommendations, predictions and planner build on the same context.
Which occasion in your market is still free?
In the demo we walk through the next eight weeks with you – occasions, prior-year activity and what your competitors are likely to do.