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Zalando · Sep 17, 2026
The Reyo platform
Other tools stop at the data. Reyo starts there.
Reyo is a marketing intelligence platform for retail and e-commerce: it reads the newsletters, push messages, Meta ads and websites of your competitors, classifies every message – occasion, discount, mechanic, code, minimum order – and translates it into what you should do this week. With evidence, not gut feeling.
Five channels, one feed. What your competitors send is read – not just collected.
A screenshot archive tells you that an email went out. Reyo pulls the conditions out of every message and files them so you can compare – across brands, weeks and channels.
Newsletters
Our own monitoring inboxes at every brand we watch. Original HTML instead of screenshots, history since December 2023.
occasion · discount · mechanic · code · minimum order · tone · send time
Push notifications
Our own devices with your competitors’ apps installed. Every lock-screen message is captured – the channel that otherwise shows up in no report.
time · occasion · discount · wording · frequency
Meta ads
From the Meta Ad Library, including video and bundled variants. You see how much ad pressure a competitor builds over 52 weeks.
creative · runtime · variants · media mix · ad pressure
WebsiteAlready captured
Hourly change detection on home and sale pages: banners, countdowns, new promotions.
banner · sale page · countdown · promotion start
In-appAlready captured
Promotions and coupons inside your competitors’ apps, captured on the same devices as the push messages. The dedicated view for them is in progress.
promotion · coupon · discount · runtime
Six capabilities, one chain: from signal to decision.
Each capability builds on the one before. Monitoring delivers the messages, analytics the pattern, predictions the outlook, recommendations the action, the planner the execution – and the digest puts the essentials in your inbox on Monday.
01 · Monitoring
Everything your competitors send. In one feed.
The monitor shows newsletters, push and Meta ads of your competitors on one timeline – with the discount right on the bar. One click opens the original email with all conditions. Website promotions are next.
Four views – Gantt, feed, list, calendar – and competitor sets you assemble by strategy: main competition, role models, regions, categories.
- Original HTML of every email, no screenshots
- Discount, code and minimum order extracted automatically
- Competitor profile with a benchmark against the peer group
02 · Analytics & Insights
Not more charts. Verdicts.
Analytics answers the questions you would otherwise rebuild in Excel: when does the market send? How deep does it discount? Which themes dominate? Heatmaps by weekday and hour, treemaps by occasion, benchmarks per channel.
Every analysis carries a headline that states the result – “Sunday 7 to 9 am is the most popular slot” instead of an axis label.
- Views for market, email, push, Meta ads, your own campaigns and budget
- Your own campaigns run through the same analysis
- AI management summary for the weekly meeting
03 · Predictions
BetaKnow what is coming before it comes.
The prediction matrix shows, per competitor and calendar week, how likely a campaign is – 4 to 24 weeks ahead. A quality light tells you how robust the estimate is, and Reyo marks the quietest week for your own launch.
The basis is the campaign history since December 2023. In the backtest the hit rate was 84 %.
- Competitor × calendar week, 4–24 week horizon
- Quality light per prediction
- “Quietest week” as a launch window
04 · Recommendations
Timing, mechanic, discount – with evidence.
Reyo tells you whether you should launch a promotion this week – and if so, at what discount. Every recommendation shows in the evidence panel what it rests on: the competitor emails, the event, the trend or the weather.
Five types: discount overlap, whitespace, trend, event, weather. One click moves the recommendation into the planner or your to-do list.
- Evidence panel with original sources
- Five recommendation types, external factors included
- Into the planner or to-do list with one click
05 · Planner
Your campaigns against the market – on one timeline.
The planner puts your own campaigns next to your competitors’ activity and the occasions band with holidays, events and weather. You see timing collisions before you have them.
Framework campaigns, touchpoints per channel, checklists, budget and approval links for externals – no login needed on their side.
- Editable Gantt with occasions band
- Touchpoints, checklists, budget per campaign
- Approval links and to-do sync to Asana and ClickUp
06 · Creative & library
On requestA competitor screenshot is not a result. Your creative is.
Competitor campaigns, single activities, occasions, viral topics: much of that Reyo already holds ready for you. Whatever matters to you gets its place in the library – and the Chrome clipper adds everything else, from any web source: landing pages, ads, region and full-page screenshots. Full-text searchable, in nested folders.
The moodboard is where this becomes concrete work: you pull the cards onto a canvas, connect them to an AI node and get a key visual or campaign copy in your brand kit. The Creative Studio does the same directly on the campaign in the planner.
- A library for everything that matters to you – saved from the Reyo feed or clipped from any web source
- Moodboard canvas with AI nodes for image, copy and variants
- Up to five brand kits per brand – CI shapes the result, it does not check it
07 · Weekly Digest & Alerts
Monday, 8:15. The essentials are in the subject line.
The weekly digest sums up the week in the market as a verdict – not as a list. Three recommendations with an evidence line, the most important competitor campaigns, and what you should take from them for this week.
Alerts are next: they will speak up in between when a competitor changes tactics – deeper discount, new occasion, unusual frequency. Triggers and delivery settings are in preparation.
- Subject line as a verdict, readable in Outlook
- Three recommendations with evidence
- Alerts on tactic changes (soon)
History since December 2023. That is the difference between an archive and a foundation.
Predictions and benchmarks only work with depth. Reyo has watched German-speaking retail since late 2023 with its own inboxes, its own devices and the Meta Ad Library – not with screenshots.
300+
brands watched, since Dec 2023
50,000+
newsletters analysed
25,000+
campaigns detected
35,000+
Meta ads captured
50+
apps with push capture
28
industries in the catalogue
The industry catalogue runs from fashion and premium retail through pet supplies and optics to kids’ fashion and wine. If a competitor is missing, Reyo adds it.
Legally reviewed: Reyo shows original sources instead of screenshots, hosts in the EU in ISO 27001-certified data centres and documents every use of data. What that means in detail is on the trust page.
For teams with several brands – and an IT department that asks.
SSO
OIDC login via Entra ID and other identity providers, auto-join by domain.
Everything on trust & securityMulti-brand
Several brands under one contract, with separated data, teams and reports.
Roles
Admin, editor, viewer per user; tenant separation at database level.
See your competitors live.
30 minutes, your competitors in the product, one recommendation to take away.