Question 1

What is REYO?

Accepted Answer

REYO is an AI-powered marketing intelligence platform designed for e-commerce teams. It helps you track competitor activities, plan campaigns, and make data-driven marketing decisions. Our platform monitors competitor promotions and marketing activities in real-time. REYO is headquartered in Berlin, Germany and serves e-commerce brands across the DACH region.

Question 2

What is marketing intelligence software?

Accepted Answer

Marketing intelligence software is a category of tools that help businesses gather, analyze, and act on market data. This includes competitor monitoring, campaign analytics, and AI-powered recommendations. REYO is a marketing intelligence platform specifically designed for e-commerce teams, combining competitor tracking with campaign planning and AI insights in one unified solution.

Question 3

Who is REYO for?

Accepted Answer

REYO is built for e-commerce marketing teams, marketing managers, and agencies in the DACH region (Germany, Austria, Switzerland). Whether you're a small team just starting with competitor tracking or a large enterprise needing advanced analytics, we have a plan for you.

Question 4

How is REYO different from other competitor tracking tools?

Accepted Answer

REYO combines competitor tracking, AI-powered insights, and campaign planning in one platform. Unlike generic analytics tools, we're specifically built for e-commerce marketing teams and understand the unique challenges of promotional campaigns, seasonal planning, and competitive positioning. Key differentiators include: real-time monitoring of 170+ competitors, AI-generated campaign recommendations, weather and event-based insights, and integrated team planning tools with Kanban boards and Gantt charts.

Question 5

What is competitor monitoring in e-commerce?

Accepted Answer

Competitor monitoring in e-commerce is the systematic tracking and analysis of competitors' marketing activities and promotional campaigns. It involves collecting data from various channels like email newsletters to understand market positioning and identify opportunities. Effective competitor monitoring helps e-commerce teams make informed decisions about timing and messaging for their own campaigns.

Question 6

Why should I track my competitors' marketing activities?

Accepted Answer

Competitive observation is important in many ways. By constantly monitoring competitors, you can get inspired, compare your marketing activities with those of your competitors, or deliberately differentiate yourself from the competition. This way you don't miss any trends, always have current benchmarks, and stay one step ahead. According to our data, teams that actively monitor competitors save an average of 6+ hours per week on market research.

Question 7

What data does REYO track from competitors?

Accepted Answer

REYO currently tracks email newsletters (with send time analysis), promotional campaigns, and discount strategies. Our AI analyzes this data to identify patterns, trends, and opportunities. We currently monitor over 170 competitors across the DACH e-commerce market. Coming soon: website content changes, app notifications, and push notifications.

Question 8

Which marketing channels can be monitored?

Accepted Answer

REYO currently tracks email newsletters. We're continuously expanding our channel coverage to include websites, apps, push notifications, social media ads, Google Ads, and more marketing channels to give you a complete view of your competitive landscape.

Question 9

How many competitors can I track with REYO?

Accepted Answer

With the Basic plan (€69/month), you can track up to 2 competitors. The Premium plan (€199/month) allows up to 10 competitors. Enterprise customers get unlimited competitor tracking. You can always upgrade if you need to track more.

Question 10

How does AI help with marketing campaign planning?

Accepted Answer

AI in marketing campaign planning analyzes historical data, competitor activities, and external factors to generate actionable recommendations. REYO's AI specifically examines competitor campaign patterns, weather forecasts, upcoming events, and seasonal trends to suggest optimal timing and messaging for your campaigns. This data-driven approach helps teams launch campaigns with more confidence and better results.

Question 11

What AI features does REYO offer?

Accepted Answer

REYO's AI analyzes market patterns and generates campaign recommendations. It identifies optimal timing for your campaigns, suggests creative approaches based on competitor activity, and provides strategic insights based on weather data, seasonal trends, and competitor behavior. The AI continuously learns from market data to improve its recommendations.

Question 12

What is a campaign planning tool?

Accepted Answer

A campaign planning tool is software that helps marketing teams organize, schedule, and coordinate their marketing campaigns across multiple channels. REYO's Campaign Planner includes Gantt charts for timeline visualization, Kanban boards for workflow management, and multi-channel calendars. Teams can plan, schedule, and track campaigns across email, social media, paid ads, and more in one unified platform.

Question 13

How does the email send time heatmap work?

Accepted Answer

REYO's email send time heatmap visualizes when your competitors send their marketing emails throughout the week. By analyzing patterns across all tracked competitors, you can identify optimal send times and avoid overcrowded time slots. This feature is available in the Premium and Enterprise plans.

Question 14

What analytics dashboards are available?

Accepted Answer

Premium and Enterprise plans include comprehensive analytics: market activity timelines, competitor comparison charts, email send time heatmaps, campaign distribution analysis, and trend reports. All data is visualized in actionable dashboards that help teams make data-driven decisions quickly.

Question 15

Is there a free trial?

Accepted Answer

Yes! All plans come with a 14-day free trial. No credit card required to start. You'll have full access to all features in your chosen plan during the trial period.

Question 16

What payment options are offered?

Accepted Answer

We accept all major credit cards (Visa, Mastercard, American Express). Enterprise customers can also pay by invoice. All prices are in EUR and include VAT for German customers.

Question 17

Can I switch plans?

Accepted Answer

Yes, you can upgrade or downgrade your plan at any time. When upgrading, changes take effect immediately. When downgrading, changes apply at your next billing cycle.

Question 18

Can I cancel anytime?

Accepted Answer

Absolutely. You can cancel your subscription at any time with no cancellation fees. Your access continues until the end of your current billing period.

Question 19

Is competitor tracking legal?

Accepted Answer

Yes, observing and evaluating publicly available marketing activities is permissible. REYO only tracks publicly accessible information like newsletters, website content, and public promotions. We ensure compliance with legal frameworks and regularly consult with legal experts.

Question 20

Is REYO GDPR compliant?

Accepted Answer

Yes, REYO is fully GDPR compliant. We're a German company with data hosted in the EU. We take data privacy seriously and have implemented all necessary measures to protect your data and ensure compliance with European data protection regulations.

Question 21

How secure is my data?

Accepted Answer

We use enterprise-grade security measures including encrypted data transmission (TLS), encrypted data storage, regular security audits, and strict access controls. Enterprise customers can also get additional security features like SSO and custom data retention policies.

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