Podcast
360 Marketing & CRM – what of AI in marketing actually lands.
The podcast for marketing and CRM leads in e-commerce and retail. Conversations with industry experts and executives – real use cases, real insights. Hosted by Heiko Guksch, co-founder & CEO of Reyo.
What it is about.
AI is changing marketing at its foundations – in campaign planning, in CRM and in how customer data is used. What of that actually lands in practice is what this show sorts out.
Every two weeks a conversation with industry experts and executives who talk about real use cases. In between, shorter solo episodes that put what is happening in the market into perspective.
- Host
- Heiko Guksch · co-founder & CEO of Reyo
- Cadence
- Every two weeks · on Spotify
Episodes
Listen right here.
Every episode plays directly on this page – or in your Spotify app.
The show is recorded in German.
Episode 1 · with Dr. Markus Wübben
Why CRM & AI in marketing need a complete rethink: data thinking & agentic commerce
Open on SpotifyClassic customer segments are nonsense and rigid journey builders a mistake of the past? Yes, says CRM and AI expert Dr. Markus Wübben (AI advisor, former co-founder of CrossEngage).
On data thinking and the three pillars of AI intelligence – audience, product and competitor intelligence – why so many AI initiatives end in interchangeable “AI slop”, and a look ahead at agentic commerce, where AI agents shop on people’s behalf.
Episode 0 · The opener
The new marketing podcast with Heiko Guksch
Open on SpotifyA short opener: what this podcast is about, who it is made for and what the next episodes will bring – AI in marketing, customer data, campaigns and competition. Above all: what of it actually lands in practice.