Podcast
360 Marketing & CRM – what of AI in marketing actually lands.
The podcast for marketing and CRM leads in e-commerce and retail. Conversations with industry experts and executives – real use cases, real insights. Hosted by Heiko Guksch, co-founder & CEO of Reyo.
What it is about.
AI is changing marketing at its foundations – in campaign planning, in CRM and in how customer data is used. What of that actually lands in practice is what this show sorts out.
Every two weeks a conversation with industry experts and executives who talk about real use cases. In between, shorter solo episodes that put what is happening in the market into perspective.
- Host
- Heiko Guksch · co-founder & CEO of Reyo
- Cadence
- Every two weeks · on Spotify
Episodes
Listen right here.
Every episode plays directly on this page – or in your Spotify app.
The show is recorded in German.
Episode 3 · with Laurens Mauquoi
Bundles, omnichannel & hyper-personalisation: how eyes + more is winning the German eyewear market with its CRM strategy
Open on SpotifyHow do you win a market where Fielmann and Apollo have set the tone for decades? With bundles instead of percentage discounts, transparent prices and a clear position as a playful, affordable fashion player, says Laurens Mauquoi (Chief Digital Officer of nexeye, Europe’s largest optician group with eyes + more, Hans Anders and Direct Optic).
The first guest from retail: on “1+1=4” bundles, why most customers start their journey online and still buy in the store, hyper-personalisation instead of customer segments all the way to the optician’s tablet, a loyalty programme that is more than a discount club, and where AI really helps in CRM. Plus: why eyes + more took the Meta glasses back off the shelves.
Episode 2 · with Daniel Levitan
Copy or stand apart? Competition, audience language & Black Friday
Open on SpotifyCopy the competition? Or ignore it completely? Both wrong, says performance marketing expert Daniel Levitan (co-founder of the Berlin agency AdsLab).
On the difference between watching and copying, why interchangeable promises get you ignored first by the Meta algorithm and then by your audience, how AdsLab uses its own AI tool to analyse thousands of voices from YouTube, Reddit and Trustpilot and turn them into ad copy, and what CRM can learn from performance marketing. Plus concrete tips for Black Friday and Q4.
Episode 1 · with Dr. Markus Wübben
Why CRM & AI in marketing need a complete rethink: data thinking & agentic commerce
Open on SpotifyClassic customer segments are nonsense and rigid journey builders a mistake of the past? Yes, says CRM and AI expert Dr. Markus Wübben (AI advisor, former co-founder of CrossEngage).
On data thinking and the three pillars of AI intelligence – audience, product and competitor intelligence – why so many AI initiatives end in interchangeable “AI slop”, and a look ahead at agentic commerce, where AI agents shop on people’s behalf.
Episode 0 · The opener
The new marketing podcast with Heiko Guksch
Open on SpotifyA short opener: what this podcast is about, who it is made for and what the next episodes will bring – AI in marketing, customer data, campaigns and competition. Above all: what of it actually lands in practice.