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Other tools end at the data. Reyo builds the layer that turns it into decisions.

Reyo reads the newsletters, push notifications, Meta ads and websites of retail competitors and turns them into evidenced recommendations: what to launch, when, with which mechanic. We are raising an angel round and are talking to angels and early-stage investors who know retail and marketing technology.

Write to invest@reyo.aiSee the product
Actively raising
  • Berlin-Brandenburg
  • Founded April 2025
  • Full-time founding team
  • Customers in DE, CH, NL

Competitive data is a solved problem. The decision is not.

Every retail marketing team watches its competitors. Almost all of them do it by hand: a shared inbox, a spreadsheet, a screenshot in Slack. Tools that collect this data exist. Tools that tell you what to do with it are rare – and that is where the real hours and the real margin sit.

Reyo is not another competitor-tracking tool. It is a decision layer: the intelligence layer between data tools and execution tools. It reads every mail and push message, classifies mechanic, assortment, tone and targeting, adds external context such as weather, retail events and trends, and returns recommendations with a visible evidence trail. No black box.

That makes Reyo the data infrastructure for AI-native marketing. When marketing teams delegate more and more execution to assistants and agents, those agents need reliable context about the market. Reyo owns that context – and is building the interfaces to hand it over.

How the product works
Demo view · sample data

Five reasons this is the right company at the right time.

None of them is a projection. All five hold today.

  1. 01

    A validated market with enterprise customers at list price

    Reyo is paid for by marketing teams in premium fashion retail, pet supplies, optics, kids fashion and wine – including multi-brand enterprise accounts, at list price. Customers in Germany, Switzerland and the Netherlands run the product without any localisation effort.

  2. 02

    A gated data moat that cannot be scraped

    Newsletters and app push notifications only reach subscribers. Reyo has been collecting them since December 2023 across 300+ brands, with its own device infrastructure for push from 50+ retail apps. The history is the product: benchmarks, seasonality and predictions all depend on it, and a latecomer cannot rebuild it in the short term.

  3. 03

    Market timing

    Mailcharts closed its self-service offer in November 2025. Semrush is becoming part of Adobe. Gartner published its first Magic Quadrant for Competitive and Market Intelligence in 2026. And with MCP, a standard has emerged for handing context to AI systems. Reyo is positioned for exactly this gap: the context infrastructure for AI-native marketing.

  4. 04

    Compliance as a sales advantage

    Reyo works only with public sources and keeps original sources instead of screenshots – confirmed by a legal opinion. EU hosting, ISO 27001 certified data centres in Germany, GDPR and the requirements of the EU AI Act are built in. For enterprise vendor assessments this is the difference between a long vendor review and a signature.

  5. 05

    Capital efficiency and a founding team that has lived the problem

    The entire platform was built by one CTO, 100 percent in-house. The CEO ran CRM at Zalando and Momox and did the competitor monitoring by hand that Reyo now automates. Reyo was EXIST-funded, won the Brandenburg Innovation Award 2024 and has grown without bank debt so far.

The data moat

What competitors sent in 2024 cannot be collected later.

The corpus grows every day, and every day it becomes harder to catch up with.

300+
brands monitored
since 2023
newsletter history, December 2023 onwards
50,000+
newsletters analysed
35,000+
Meta ads from German retailers
50+
retail apps with push capture

Collected with Reyo’s own capture and device infrastructure.

See the data coverage

Two founders, full time, and the whole platform built in-house.

The CEO has done the job Reyo automates. The CTO wrote every line of the product.

CEO

Heiko Guksch

M.Sc. Business Administration (TH Brandenburg). More than ten years in CRM and e-commerce, including CRM manager at Zalando SE and Momox SE. The product idea comes from his daily manual competitor monitoring there.

CTO

Marcel Hühn

M.Sc. Business Informatics (TH Brandenburg). Software engineer, co-founder of a development agency, lecturer and startup consultant for SaaS at TH Brandenburg. Built the entire Reyo platform – data capture, classification, predictions and frontend.

From a click prototype to enterprise contracts in under three years.

Completed milestones are shown as done. Everything from 2027 onwards is planned and depends on the round.

Planned items are a roadmap, not a commitment. Predictions are in beta; MCP and API are not live yet.

  1. Late 2023Twenty-plus interviews with CRM teams, click prototypeData capture starts in December 2023.
  2. Jan 2024First pilot with a premium fashion retailer
  3. Mar 2024First place, Brandenburg Innovation Award (BraIn)Still under the working title RetentionFox.
  4. Oct 2024 – Sep 2025EXIST founder scholarship at TH BrandenburgProject name Competify.
  5. Apr 2025Company founded, first paying customersSpreeHavel Digital Solutions UG, Reaktor Wildau Accelerator in the same year.
  6. Apr 2026Reyo brand, new pricing, first enterprise contracts
  7. Jul 2026Second generation of the application, both founders full time
  8. Aug 2026English app, further enterprise account, headquarters in Wildau
  9. NowAngel round – actively raisingConvertible loan structure. We are talking to investors now.
  10. H1 2027Prediction model v2 in closed betaPlanned
  11. H2 2027Launch of the predictive module, first hiresPlannedData science / ML engineer, then sales development.
  12. 2028Own local extraction model in production, Benelux expansionPlanned

Actively raising

We are talking to investors.

Angel round via convertible loan. Write to us and we will send the deck and set up a call with both founders – with the product, not slides.

invest@reyo.aiSee the product in a demo