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Team

A CRM manager and an engineer who had the problem themselves.

Reyo is run by its two founders, full-time, as managing directors. The one who used to forward competitor newsletters by hand sells the product. The one who built it keeps building it.

The product idea comes from daily competitor monitoring at Zalando and Momox.

Heiko Guksch

Heiko Guksch

CEO & co-founder

Ten years in CRM and e-commerce. CRM manager at Zalando SE and Momox SE.

Heiko spent a decade in CRM and e-commerce teams, most recently as CRM manager at Zalando and Momox. There, watching competitors was a daily manual chore: forwarded newsletters, screenshots, spreadsheets. That chore became the product idea.

He holds an M.Sc. in Business Administration from TH Brandenburg and leads sales, customers and product direction at Reyo. Every demo is held by him – with the prospect’s real competitors already set up.

Marcel Hühn

Marcel Hühn

CTO & co-founder

Built the entire Reyo platform. Lecturer and startup consultant for SaaS at TH Brandenburg.

Marcel is a software engineer and co-founded a development agency before Reyo. He has written the whole platform – data collection, extraction, prediction, recommendations, planner – and still writes most of it.

He holds an M.Sc. in Business Informatics from TH Brandenburg, where he was a lecturer and startup consultant for SaaS. At Reyo he is responsible for engineering, data and security.

Two people, one product, everything built in-house.

Heiko Guksch and Marcel Hühn side by side on a sofa, each with a laptop

There is no agency behind Reyo and no outsourced core. The platform that reads, classifies and forecasts competitor campaigns was written by the person who answers your technical questions in the demo.

Sales is founder-led on purpose. A demo with your real competitors is the most honest way to show what the product does – and the fastest way for us to learn what it still lacks. Customers talk to the people who build the product, not to a support tier.

Our tone is the one you find on this site: direct, analytical, without superlatives. We would rather show a screen than write a claim.

Business angels

Our business angels sit at the table.

Sascha Schubert and Max von Hilgers back Reyo as business angels – with capital, network and experience from the startup ecosystem.

  • Sascha SchubertBusiness angel · Reaktor Wildau

    Co-founder of the German Startups Association

  • Max von HilgersBusiness angel · Hilgers Consulting

    Early-stage investor

Growing in 2027

The next two people join in 2027.

A data science / ML engineer for the prediction models and an SDR for outbound are the roles we plan to add. If that sounds like you, write to us before the posting exists.

See careers

Meet us in 30 minutes.

A demo is held by the founders – with your competitors already set up in the product.