The Problem: SEO Tool for Campaign Decisions
Why SEMrush Isn't the Right Tool for Campaign Managers
SEMrush is an established platform for SEO, content and online visibility, and the tool of choice for SEOs, content marketers and PPC managers.
CRM and campaign teams ask a different question: What are my competitors sending, and what does that mean for my next campaign? SEMrush is not built for that question.
What campaign teams look for, and what is not SEMrush's focus:
- Competitor newsletter and promo monitoring: What are my competitors sending this week?
- Timing: When should I launch my next promotion?
- Discount: Which discounts do my competitors run, and which one should I offer?
- Occasions: Holidays, shopping days and seasonality next to the competitor campaigns
- A planner for your own campaigns: right next to what your competitors do
Reyo: The SEMrush Alternative for Campaign Intelligence
From SEO Analytics to Marketing Decisions
SEMrush and Reyo are not direct competitors. We solve different problems for different teams:
| Feature | SEMrush | Reyo |
|---|---|---|
| SEO & Keyword Research | Core feature | No |
| Competitor Newsletter & Promo Monitoring | Not its focus | Newsletters, app push, Meta ads and website (Business) |
| Marketing Recommendations for timing and discount | Not its focus | With the competitor campaigns behind them (Business) |
| Holidays, shopping days and viral moments | Not its focus | Yes |
| Campaign Planner for your own campaigns | Not its focus | Yes |
| Focus | SEO, content and visibility | Campaigns and CRM communication |
The Reyo Promise
"SEMrush tells you how your website ranks on Google. Reyo tells you which campaigns your competitors run this week, with which discount, and helps you decide how to answer."
Who Is Reyo the Right SEMrush Alternative For?
Reyo is right for you if:
- You use SEMrush for SEO but need a tool for campaign decisions
- You're a campaign manager, CRM manager, or head of marketing
- You plan campaigns, not just SEO
- You want EU hosting and GDPR compliance
- You want your own campaigns in a planner next to your competitors' campaigns
SEMrush is right for you if:
- You're an SEO manager, content marketer, or PPC manager
- You need keyword research, rank tracking, and site audits
- You want to follow how your website and your competitors' websites appear in search
Features in Detail
1. Email & Promo Monitoring
SEMrush: Focuses on search, content and visibility Reyo: Competitor newsletters, app push, Meta ads and website promotions, each with discount, voucher code and runtime (Business)
2. Timing Recommendations with Evidence
SEMrush: Not its focus Reyo: Marketing Recommendations suggest timing, mechanic and discount and show the competitor campaigns behind each recommendation (Business)
3. Discount Recommendations
SEMrush: Not its focus Reyo: You see every discount your competitors run, fixed or "up to", per campaign, and Marketing Recommendations suggest your own
4. External Context Factors
SEMrush: Focus on search and performance data Reyo: Holidays, shopping days and viral moments on the same timeline; Market Predictions estimate when competitors become active (Business)
5. Planner Instead of Export
SEMrush: Not its focus Reyo: Recommendations and your own campaigns sit in the Campaign Planner, next to your competitors' campaigns
FAQ
Does Reyo replace SEMrush?
No. Reyo complements SEMrush. If you do SEO, stay with SEMrush. If you plan campaigns, use Reyo. The two tools do different jobs, so they work side by side.
What does Reyo cost compared with SEMrush?
The two price lists cover different jobs. SEMrush starts at €134/month for the SEO plan (€112.52/month billed yearly), additional users from €43/month (as of October 2026). Reyo Business costs €399/month billed yearly (€479 billed monthly) with 5 seats, Enterprise is priced on request. For newsletter monitoring on your own, there are Basic (€69) and Professional (€99).
Is Reyo GDPR-compliant?
Yes. Reyo is hosted in the EU and GDPR-compliant.
Can I replace SEMrush with Reyo?
Only if you exclusively plan campaigns and don't do SEO. For e-commerce teams that do both, both tools make sense: SEMrush for SEO, Reyo for campaign intelligence.
The Combination: SEMrush + Reyo
Who does what:
| Task | Tool |
|---|---|
| SEO & Keyword Research | SEMrush |
| Content Optimization | SEMrush |
| Rank Tracking | SEMrush |
| Campaign Planning | Reyo |
| Competitor Promo Monitoring | Reyo |
| Timing Recommendations | Reyo |
| Campaign Planner | Reyo |
Comparison: SEMrush vs Reyo
| Criteria | SEMrush | Reyo |
|---|---|---|
| Plans | SEO €134/month (€112.52 billed yearly), Starter €190, Pro+ €286, Advanced on request | Business €399/month billed yearly (€479 monthly), Enterprise on request |
| Users | Additional users from €43/month | Business includes 5 seats |
| SEO & Keyword Research | Core feature | No |
| Competitor Newsletter & Promo Monitoring | Not its focus | Yes |
| Timing Recommendations | Not its focus | (Business) |
| Discount Recommendations | Not its focus | (Business) |
| Holidays, shopping days, viral moments | Not its focus | Yes |
| Campaign Planner | Not its focus | Yes |
| Focus | SEO, content and visibility | Campaigns and CRM communication |
Prices from the providers' pricing pages, as of October 2026.