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Industries · E-commerce & multi-brand

Whoever runs several brands does not lose the market to a competitor. They lose it to the overview.

Beauty, home, electronics, fashion: every brand in the portfolio has its own competitors, its own sale rhythm and its own team. Reyo runs all sets in one platform, keeps them cleanly separated by brand and sends every team its own Monday digest – while management sees the whole picture.

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Competitor sets

Every brand needs its own set. And management needs all of them.

A multi-brand retailer does not have one competitor set, it has five – plus the role models across categories and the country sets for AT and CH.

Reyo keeps them apart: each brand gets its own views, its own digest and its own users. Across brands, Reyo benchmarks frequency, discount depth and send times – so the beauty team can learn from the home team why its Sunday-morning slot works.

Roles and rights decide who sees what. The campaign manager sees their set; the head of marketing sees all sets; management sees the comparison.

  • Fashion & lifestyle
    • Zalando
    • About You
  • Beauty
    • Douglas
    • Flaconi
  • Home & living
    • Westwing
    • Home24
  • Electronics
    • MediaMarkt
    • Cyberport

Example sets from public brands. Each of your brands gets its own set with the competitors you name.

In multi-brand e-commerce the contest runs on frequency, not on discount.

Whoever sends too often loses openers; whoever sends too rarely loses the basket. Reyo shows send frequency, discount and occasion per competitor and week – across all four channels.

  1. Newsletter

    Frequency, occasion, discount, code, minimum order value – per competitor and week. Reyo classifies every mail and shows where a competitor changes rhythm.

  2. Push

    The channel classic newsletter benchmarks leave out. Reyo receives push messages from 50+ retailer apps and puts them next to the newsletter in the same feed.

  3. Meta ads

    Ads with EU reach: which category is being promoted, how long a creative runs, when the mechanic changes. Variants are bundled so you see campaigns, not fragments.

  4. Website

    Homepage banners and category promotions complete the picture. A mail offer that is missing on the website is usually a segment test.

Q4 starts in October. Whoever notices in November is already late.

For multi-brand retailers the year is a sequence of category peaks – and one quarter in which all of them overlap.

Jan–Dec
JanFebMarAprMayJunJulAugSepOctNovDec

  • Winter sale

    Clearance across categories, deepest discounts of the year.

  • Spring & home season

    Home, garden and beauty start; fashion goes new-in.

  • Mother's Day & spring offers

    Gift mechanics in beauty and lifestyle.

  • Mid-year sale window

    Summer sale in fashion, price events in electronics.

  • Back to school

    Electronics and kids lead; first Q4 teasers appear.

  • Q4 ramp-up

    Frequency rises weeks before Black Friday.

  • Singles’ Day, Black Week, Cyber Monday

    All categories at once. Highest send volume of the year.

  • Christmas & last-minute

    Shipping deadlines, gift cards, then the early winter sale.

Our Q4 guide evaluates 4,617 newsletters from 222 shops from the fourth quarter of 2025. The pattern is the same across categories: frequency rises weeks before Black Friday, the median discount barely moves, and the "up to" promises do the work that the actual discount does not.

Get the Q4 guide

When your market sends

The weekday × hour heatmap shows the send slots of your set – per brand or across the portfolio. The verdict headline tells you where the gap is.

Demo view · sample data

What Reyo tells you

A recommendation per brand, one picture for the board.

Every recommendation names the action, the evidence and the next step. This is what one looks like for a beauty brand in a multi-brand portfolio in October.

Example recommendation · sample data

Keep Black-Week discounts at October level – and raise the frequency instead.

Your set has not deepened its discounts in the Black Week for two years; it has doubled its send frequency. Three mails in the peak week would leave you at the bottom of the set.

Evidence

  1. 01Set benchmark: median discount in the Black Week unchanged against October (2024 and 2025)
  2. 02Set frequency in the peak week: clearly above your planned three mails
  3. 03Your own planner: three mails scheduled for week 48, none on the Sunday-morning slot
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One feed per brand, one picture for management.

  1. 01

    Clean separation, shared learning

    Every brand keeps its own set, digest and users. Across brands, Reyo shows who sends when – and which team has the better slot.

  2. 02

    Roles that match your organisation

    Campaign managers see their set, heads of marketing all sets, management the comparison. Enterprise adds SSO, multi-brand and a 24-hour SLA.

  3. 03

    Q4 planned in September, not improvised in November

    Planner, occasions band and forecast put your campaigns against the market – across the whole portfolio.

Reyo reads other markets, too.

Fashion & premium retail

Mid-season, Black Week, final sale: the platforms set the pace. The typical competitor set here has three layers – Zalando and About You as platforms, Peek & Cloppenburg, s.Oliver and Tom Tailor as multi-brand houses, H&M, Mango and Hunkemöller for fast fashion and niche. Reyo tells you when they start.

Specialty retail

Pet supplies, optics, kids fashion, food & wine: small sets, loyal customers, occasions that are not in the trade calendar. A set here is five to eight names, not fifty – Zooplus and ZooRoyal in pet supplies, Fielmann and Mister Spex in optics, Hawesko and KoRo in food and wine.

Show us your portfolio. We set up one set per brand.

Name your brands and three competitors each. In 30 minutes you see every set live – and the comparison across them.

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