Skip to content

Analytics & Insights

A chart without a judgment is homework.

Analytics & Insights in Reyo turns the newsletters, push, Meta ads and website of your competitors into evaluations that carry their result as the headline: when the market sends, how deep it discounts, which topics dominate. “Sunday 7–9 am is the most popular slot.” You read the answer, not the axis.

Book a demoAll capabilities
Demo view · sample data

50,000+ newsletters become one statement per question.

Analytics answers the questions the Monitor raises: When does the market send? How deep does it discount? Which topics carry the subject lines? Who leads the peer group? Market, Email, Push, Meta, Own and Budget – one tab per channel, including your own campaigns.

Every evaluation is a chart with a judgment: send-time heatmaps by weekday and hour, topic treemaps, discount bands per competitor, rankings against the peer group. The headline states the result, the chart proves it. Periods of 7, 30 or 90 days, each competitor set on its own.

There is no shortage of dashboards that display data. Reyo is built differently: the evaluations rest on 50,000+ newsletters read in full, 35,000+ Meta ads and push from more than 50 retailer apps, collected since December 2023 – and because Reyo reads your own campaigns with the same depth, you see timing collisions and discount overlaps with the market, not just the market.

Three evaluations you stop rebuilding in Excel.

Send-time heatmap

Weekday × hour for every channel. You see the market’s most popular slot – and the quiet hours in which your newsletter does not compete with five others.

Benchmark against the peer group

Email frequency, average discount, voucher share, ad load: for every competitor the rank within the peer group and the distance to the group average. For your own brand, too.

Topic treemap

Which occasions and motifs carry the subject lines and push texts – sale, autumn, new arrivals, free shipping – by frequency and period. You spot a change of topic before it becomes the rule.

Dashboard

Every morning starts with the situation, not with a chart.

The “Today” dashboard sums up the market in sentences: who became active, which creatives are running, which subject lines shape the week. The details sit one click deeper in Analytics.

Demo view · sample data

What Reyo says about it

The heatmap shows the slot. The recommendation names the discount.

Every evaluation can end in a recommendation – with the evidence taken from Analytics. An example from the demo tenant:

Recommendation · sample data

Send your autumn newsletter on Tuesday at 7 am instead of Sunday at 8 am – and stay at 15 %. Sunday 7–9 am is the group’s most popular slot, Tuesday morning its quietest. The group discounts 24 % on average; matching it costs margin without standing out in the inbox.

Evidence

  • Send-time heatmap · 30 days · Sunday 7–9 am: 41 sends, Tuesday 7–9 am: 6 sends
  • Benchmark · peer group avg. discount 24 %, Zalando 27 %
  • Topic treemap · “Sale” in 38 % of subject lines over the last 30 days

Questions we hear before every demo.

See how deep your market really discounts.

We set up your competitors before the demo. In 30 minutes you see the heatmap, the benchmark and the first recommendation.

Book a demoContinue to Predictions (Beta)