Solution · Newsletter analysis
Two newsletters a week is a lot. Or not much. The comparison decides.
Newsletter analysis in Reyo puts frequency, discount depth, coupon share, send time, topics and tone of your competitors into one benchmark – with your own newsletter next to them. The basis is more than 50,000 newsletters from 300+ brands, read since December 2023.
Rank 2 of 8 on emails, rank 1 on coupon share.
The competitor profile puts one brand against its peer group: KPIs with the previous period, ranking per metric, ad pressure over 52 weeks. You define the peer group – main rivals, role models or a product category.
What changes
Benchmarks that carry a decision.
Three questions a benchmark answers – and your open rate does not.
- 01
Put frequency in context
Whether you send too rarely is not visible in your open rate but in the peer group. Reyo shows mails per week per competitor and the group average.
- 02
Know the discount level
Median discount and “up to” promises per brand and period. You know whether 20% is an offer in your market or the standard.
- 03
Your own mails in the same grid
Reyo analyses your own campaigns with the same depth as your competitors’. Timing collisions and deviations in tone show up before the quarterly report does.
A benchmark is only as good as its data base.
Analytics does the maths, monitoring delivers the data, the market report shows what follows for a whole industry.
Where does your newsletter stand in the market?
In the demo we put your competitors into a peer group – and show you where you sit in between.