Solution · For Heads of Marketing

You do not need another report. You need a verdict.

Reyo for Heads of Marketing means the market comes to you every Monday, in one digest – what changed, what it means for this week, which three things to do. With evidence. Because you decide on timing, budget and discount depth, usually with data that is two weeks old and comes from three tools.

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The week in one email.

The weekly digest arrives Monday at 8:15 in Outlook format: the subject as a verdict, three recommendations with an evidence line, the running campaigns in the market. Those who want to go deeper click into monitor or planner. Those who do not still have everything.

Weekly Digest · Mon Sep 14 · 08:15

9 of 12 competitors active — Zalando pulls its autumn sale forward

This week

1Pull the campaign start forward to Thu, Sep 17

The forecast puts Zalando’s autumn sale at 82 % already in week 38 — one week earlier than 2025. Send later and you send into the discount wave.

2Use the Thursday-evening push window

Thu 7–9 pm is the quietest send window of the week in the observed period.

3Play Oktoberfest without a discount

Hardly any competitor discounts around Oktoberfest — occasion content beats a price promo.

Live in the market9 of 12 active

Zalando

Autumn Sale · −30 %

from Thu Sep 17

About You

Mid-Season Sale · −25 %

since Wed Sep 9

Peek & Cloppenburg

Denim Days · −20 %

since Mon Sep 14

Hunkemöller

Member Week · −40 %

since Fri Sep 11

Demo view · sample data

What changes

Decide instead of asking around.

Three things that change for you when the market comes to you every Monday.

01
Market view without a meeting
You do not have to ask anyone to pull the competitors together. The summary is there on Monday – and it is the same for everyone on the team.
02
Budget against the market
Whether your autumn sale lands in a competitor wave is visible before sign-off, not in the reporting afterwards.
03
Evidence for the board
Every recommendation carries its source – subject, date, discount. You argue with the market, not with gut feeling.