Weekly Digest & Alerts
The market talked all week. Monday at 8:15 you read the translation.
The Weekly Digest in Reyo is one email every Monday at 8:15 that sums up your competitor set: the subject line is a judgment, three recommendations follow with their evidence, and below that sits what is running in the market right now. Not another view you would have to open. Next up are alerts that step in between Mondays when a competitor changes tactics.
A digest does not summarise. It decides ahead of you.
Reports pile up; nobody opens the dashboard on a Monday morning. So Reyo comes to the inbox instead. Every issue starts with the one sentence that explains the week – “Zalando is pulling its autumn sale forward” – and derives three things from it that your team should do or leave alone this week. Not a chart, a sentence you can forward.
Every recommendation carries its evidence: which newsletter, which push, which ad, sent when. Below that, the list of your competitors’ running campaigns with channel and period. You set the send time, the recipients and the building blocks in the settings; the preview shows the real email HTML, and a test send goes out on demand. The email is built for Outlook – table layout, no web fonts, readable on a phone.
Other tools send you a report with diagrams. Reyo sends you sentences you can pass on – to management, to the agency, into the Monday meeting. The button under each recommendation leads into the Planner, where the proposal already sits as a bar. The Digest is the shortest path from what the market did to what you do next.
Three decisions in the subject line. The rest is evidence.
Every element of the email has one job: shorten the way from signal to decision.
The subject line is a judgment
Not “Your weekly report” but “Zalando is pulling its autumn sale forward. Three things for this week.” Whoever only reads the inbox preview already knows the most important thing that happened.
One evidence line per recommendation
Competitor, channel, date, time, subject line – and the comparison to last year where it matters. Every recommendation can be checked in the Monitor with one click; nothing has to be taken on trust.
Outlook format and test send
Table-based layout with a system font stack, so the email looks the same in Outlook, Gmail and on the phone. You see the real HTML in the live preview, send yourself a test, and the send history shows what went out when.
Alerts
Some signals do not wait for Monday.
SoonAlerts are next: when a competitor you watch changes tactics, you will get a short email with the evidence – not next Monday, but the same day. They are meant to be rare and to fire on a change of pattern, not on every newsletter. Which triggers ship first is still being decided; the ones below are planned.
Alerts are not live yet. Triggers and delivery settings are in preparation.
- Discount above previous highplanned
- Sale starts earlier than last yearplanned
- First push in monthsplanned
- New Meta ad waveplanned
Behind the sentence
Every sentence in the Digest is a row in the Monitor.
The Digest condenses; the Monitor shows. What the email says in one sentence sits in the Monitor as a bar with subject line, discount, code and minimum order value, next to the original newsletter. An evidence line is not a claim – it is a mail you can open. That is what makes the Digest something you can forward to management without a caveat.
What Reyo says about it
An example recommendation, as it appears in the Digest
Claim Thursday evening as your push window. Three of four competitors with push send on Thursdays between 6 and 7 pm. Your last push went out Monday at 12:10.
- Peek & Cloppenburg · Push · Thu Sep 10, 18:30
- Hunkemöller · Push · Thu Sep 10, 19:05
- Your channel · Push · Mon Sep 7, 12:10 · last send
Example from the demo account with sample data. Your Digest is built from the competitors you watch and your own sends.
Questions we hear about the Digest
Your first Monday email comes from your market.
In the demo we set up the Digest with your competitors and show you what next Monday’s issue would say.