About Reyo
We watched competitors by hand for years. Now Reyo does it.
Reyo is marketing intelligence for retail and e-commerce: the newsletters, push notifications, ads and websites of your competitors – read, understood and translated into decisions for your own campaigns.
Other tools stop at the data. Reyo starts there.
The market changes every day. Your plan does not. Somewhere between the campaign calendar and what competitors actually send lies the gap that most marketing teams close by hand – forwarding newsletters, screenshotting push messages, guessing at discounts.
Reyo closes that gap with a decision layer: the intelligence layer between the tools that collect data and the tools that execute campaigns. From the full picture of the market, it derives concrete recommendations – what to launch, when, and with which mechanic – each with a traceable rationale. No black box.
That is the difference we care about. A tracking tool shows you what competitors sent last week. Reyo tells you whether you should run a promotion this week at all – and if so, at what discount.
History
From RetentionFox via Competify to Reyo.
The product idea comes from daily manual competitor monitoring in the CRM teams at Zalando and Momox. Everything since then is on this list.
- Late 202320+ interviews with CRM teams, a click prototype – and the first dataData collection starts in December 2023. Every newsletter since then is part of the history Reyo works with today.
- Jan 2024First pilot with a premium fashion retailer
- Mar 2024First place, Brandenburg Innovation Award (BraIn) – as RetentionFox
- Oct 2024 – Sep 2025EXIST founder scholarship at TH Brandenburg, project name Competify
- Apr 2025SpreeHavel Digital Solutions UG founded, first paying customers
- 2025Reaktor Wildau accelerator
- Apr 2026The Reyo brand, new pricing, first enterprise contracts
- Jul 2026Second generation of the application; both founders full-time
- Aug 2026English app, headquarters in Wildau
Marketing teams in premium retail, pet supplies, kidswear, optics and wine work with Reyo.
From a single brand on the Growth plan to multi-brand enterprise setups – in Germany, Switzerland and the Netherlands. Some of them let us show their logo.
Trusted by
The competitive insights and analytics have helped us make data-driven decisions that saved us at least six hours a week.
Built in Berlin-Brandenburg.
Reyo is developed in Wildau, just south of Berlin, at the Reaktor Wildau start-up centre. Customer meetings happen in Berlin. The entire platform was built in-house – no agency, no outsourced core.
Along the way we have been supported by the EXIST programme of the Federal Ministry for Economic Affairs and Energy, co-funded by the European Union, by TH Brandenburg and by the Reaktor accelerator. Each of them is part of why a two-person team can serve enterprise customers today.
Supported by
See your competitors live.
30 minutes, your competitors in the product, one recommendation to take away.