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Marketing intelligence for e-commerce

The market speaks. Reyo translates.

CRM campaign planning built on real competitor data. Your competitors' newsletters, push notifications, Meta ads and websites – captured, understood and translated into concrete campaign recommendations.

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Marketing teams in premium retail, pet supplies, kids’ fashion, optics and wine

  • Sterntaler
  • GenTea
  • Q21
  • Nexeye
  • eyes + more
  • Hans Anders
  • Direkt Optik
  • Vinarte

Competitor Monitoring

Zalando pulls its autumn sale forward. You hear about it Monday at 8:15.

Reyo reads every newsletter, every push notification, every Meta ad and every website change your competitors make – and sorts out what concerns you. Not as screenshots, as a timeline.

  1. Mon 06:30Zalando sends “Autumn sale: up to 40% off”Discount on outerwear, four weeks earlier than last year.
  2. Mon 08:15Your Weekly Digest puts it in contextOverlap with your jackets campaign in week 38. Three competitors in the same category.
  3. Mon 09:30You decideMove the sale one week or answer with mechanics instead of discount.

Example scenario

Monitoring in detail
Demo view · sample data

A recommendation is only as good as the history behind it.

Reyo has been reading the market since December 2023 – every day, in every channel. This is the dataset that predictions and recommendations grow out of.

300+
brands observed
25,000+
campaigns analysed
50,000+
newsletters read
35,000+
Meta ads
50+
retailer apps for push

Monday, 8:15. Three recommendations. Each with evidence.

Not a dashboard you have to read first. An email that says what matters this week – and why. Recommendation, evidence, action, in that order.

  1. 01

    Recommendation

    Move your jackets sale to week 39.

  2. 02

    Evidence

    Three competitors discount the same category in week 38 at 30 to 40 percent.

  3. 03

    Action

    One click and the campaign lands in the planner with its new date.

Digest & alerts
Demo view · sample data

Market Predictions

Beta

Know what is coming before it comes.

For every competitor Reyo calculates the calendar week in which the next campaign is likely – four to 24 weeks ahead. You see the quietest week before it is quiet.

84 %
hit rate in the backtest (four weeks, beta)

A prediction does not replace monitoring. It tells you where to look – and where you have room.

Predictions in detail
Demo view · sample data

Your campaigns and the market's in one calendar.

You see collisions before they happen: same category, same discount, same week. Approvals run where the plan lives.

Demo view · sample data
  • Occasions, weather and competitors as a band above your plan
  • Touchpoints per channel, budget and approval links
  • Sync to Asana and ClickUp
Planner in detail

What we see, we publish.

Data stories from 300+ shops, with the method laid open. The market report is a series; the next edition follows in 2027.

OMR ContentHub · guest article

Q4 campaign planning

Eight theses from Q4 2025 by Heiko Guksch, published on 3 September 2026 in the OMR ContentHub (in German).

Read the article on OMR

Guide · PDF

Q4 in the inbox

4,617 newsletters from 222 shops in the fourth quarter of 2025, evaluated by timing, topic and discount. As a PDF in exchange for your email address.

Download the guide
Black Friday Benchmark 2026: 136 retailers, 10 industries, 3,361 newsletters

Noise → decision

The market delivers noise. You need decisions.

Every line below is what arrives in an inbox, an app or a feed. Reyo turns it into the sentence you act on.

  1. 01

    Newsletter · Mon 06:30 · “Autumn sale: up to 40% off” · 3 competitors

    Move your jackets sale one week. In week 38 you only lose margin.

  2. 02

    Push · 5× this week · “Your cart is waiting” · 2 competitors

    Your cart reminder arrives 20 hours too late. The market sends after four.

  3. 03

    Meta ads · 14 days · 12 new creatives · category shoes

    Two competitors shift budget to shoes. Answer with mechanics, not with discount.

  4. 04

    Website · Wed · discount banner raised from 20% to 30%

    One competitor goes to 30 percent. Do not follow: your stock does not justify a second sale.

  5. 05

    Prediction · week 41 · 3 of 12 competitors active · quietest week

    Week 41 is the quietest week of the quarter. That is where your collection launch belongs.

Reyo transformed how we approach campaign planning. The competitive insights save us at least six hours a week, and the recommendations have helped us launch campaigns with much more confidence.
José Amado-Blanco
José Amado-BlancoCEO, Vinarte Enoteca (Migros Group)

See your competitors live. Not in screenshots.

30 minutes, your competitors in the product, one recommendation to take away.

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