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Autumn Sale: up to −30 % · code FINALE30
Zalando · Sep 17, 2026
Creative
A competitor screenshot is not a result. Your creative is.
Creative & library in Reyo takes a competitor campaign from the browser to a finished key visual: you clip it into your library, drag it onto a moodboard and let Reyo build the visual from it – with your logo, your brand colours, your style instruction. Four steps, one surface.
Between “good idea” and “finished visual” there are usually three tools and a folder full of screenshots.
Market observation dies in the screenshot folder. Someone spots a competitor’s sale banner, drops it into a chat, and two weeks later nobody can find it again – least of all the person who has to design the counter-move. The material and the work on it live in different places, so the second step never happens.
Reyo keeps both in one place. Everything you heart in the monitoring feed or upload yourself lands in the library. From there you drag it onto a moodboard, connect it to an AI node and get an image or a set of texts back. The same generation runs inside the Planner, right on the campaign it belongs to.
The difference to a design tool: the market material is already here. You are not generating against a blank canvas, you are generating against what a competitor sent last Thursday – and the result carries your brand kit without anyone pasting the hex codes in by hand.
- 01
See it
A competitor newsletter, a Meta ad, a push message, a landing page.
- 02
Clip it
Right-click in Chrome, or heart it in the Reyo feed. It lands in the library.
- 03
Drag it onto the board
The library card becomes an element on the moodboard, next to your own notes.
- 04
Generate
AI node or Creative Studio – image and copy, shaped by your brand kit.
Library
Everything you hearted or uploaded sits in one place.
One feed across twelve item types – not one folder per channel and one shared drive on the side.
Competitor newsletters you hearted, Meta ads, push messages, your own uploads of up to 50 MB, creatives generated in the Studio, mirrored Canva designs: they all arrive in the same feed, searchable in full text, sortable into nested folders, viewable in three layouts.
Every filter you set becomes a link. That is how a colleague gets “all discount mails from the last four weeks” without a screen recording – you send the URL, they see the same selection.
- Twelve item types in one feed: hearted competitor newsletters, Meta ads, push messages, own uploads up to 50 MB, Studio creatives, mirrored Canva designs.
- Full-text search across all of it, three views, nested folders.
- Every filter turns into a shareable link.
Three tabs
- Collection
- The feed with all the material.
- Moodboards
- Your boards, opened from the same view.
- CI
- The brand kits that flow into every generation.
What happens in the browser usually stays in the browser. The clipper brings it across.
A Chrome extension with five context-menu entries. You are on a competitor’s site, you right-click, and the material is in your library – including the two screenshot modes a normal “save image as” cannot do.
- 01
Clip image
Right-click a visual, it lands in the library.
- 02
Clip selection
Selected text with its context – a discount mechanic out of the footer, for instance.
- 03
Clip page
The whole page as one entry.
- 04
Region screenshot
Drag a frame over the part you mean; only that region is stored.
- 05
Full-page screenshot
Scroll-stitching assembles the entire page and suppresses fixed headers, so the navigation does not sit in the image five times.
Honestly: the extension is installed manually today – we send you the package and the instructions. A Chrome Web Store version follows. Authentication runs through a clip token per tenant, so clipped material lands in the right account.
On the board the competitor’s visual sits next to your draft – and the AI sits between them.
A canvas, not a slide. Pan and zoom, multi-select, undo and redo, Bézier connections between elements.
Post-its, text blocks, zones, link embeds with an OG preview, video, Canva designs, Giphy, stickers, a live weather widget – and library cards by drag and drop. What you clipped in the morning is an element on the board in the afternoon.
Comment pins sit directly on the canvas, at the spot they are about. Changes appear in realtime for everyone who has the board open. Sharing works tenant-wide or per person, with the roles owner, editor and viewer.
If a Planner campaign is connected to the board, the AI knows its context – attachments and Studio creatives that already exist included.
- 01
Creative
Up to four connected images plus the texts on the board go into image generation as context. The result hangs on the board as a node.
- 02
Copy
A fixed output schema: headline, subline, CTA, subject line, short text. No block of prose you have to take apart first.
- 03
Variants
Three generations in parallel, in 1024 × 1024, 1024 × 1536 and 1536 × 1024 – feed, story and landscape from one run.
Every result files itself into the library folder “Reyo Creatives”.
Honestly: the board exports as Markdown. There is no PNG or PDF export.
The key visual is made where the campaign already lives.
In the campaign detail of the Planner, the Creative Studio hangs directly on the campaign. Reference images come from the library through a picker, by drag and drop, or with ⌘V from the clipboard – up to four of them. Without a reference a new image is generated; with references the model works on what you hand it.
The same Studio opens from the recommendation modal and from the moodboard nodes. The finished PNG shows up in the library again as a Studio creative, and the texts come from the same copy generation that runs on the board.
- Campaign detail in the Planner
- Recommendation modal
- Moodboard node
Two prompt modes
Customer mode
A clean piece of advertising. The prompt explicitly forbids putting competitor figures into the image – what you know about the market stays internal.
Concept mode
An internal briefing board. Here market data may be visible, because the result goes into the discussion, not into the ad account.
Corporate identity
Up to five brand kits, exactly one of them the default – and every generation knows it.
In Reyo, corporate identity is not a PDF on a shared drive. It is a record the image generation reads.
You keep up to five brand kits per brand: for the main brand, for a sub-line, for a seasonal look. Exactly one of them is the default – the database enforces both the limit and the single default, so no account can drift into “which kit was current again?”.
Permissions follow your account structure. In a multi-brand account each brand keeps its own kits, which is the difference between a marketing group with four brands and four separate tools.
What a kit holds
- Logo
- Handed to the model as an image reference.
- Brand colours
- As a list of hex values; they go into the instruction verbatim.
- Reference images
- Reyo passes up to two of them along as image references.
- Style instruction
- Free text: visual language, feel, what should never show up.
- 01
The default kit runs by itself
It flows automatically into every AI generation – in the Studio and on the moodboard. Nobody pastes hex codes into a prompt.
- 02
Override per campaign
A campaign can pull a different kit – or “no CI”, when a visual is meant to step out of line on purpose.
- 03
Override per node
On the moodboard you pick the CI per AI node. Three nodes side by side, three handwritings, one board.
What CI does not do
- CI shapes image and copy generation. It is not an automatic brand-compliance check – Reyo does not test the result against your brand manual.
- The kit acts as style, not as image content: a logo in the kit does not mean the logo appears in the visual.
- There are no font fields and no tone-of-voice fields.
- The chat assistant does not read the CI yet. It works in creative generation.
On request
We switch library, moodboard and CI on per account.
These functions are an option, not part of every plan. If your team wants to work with them, we enable them for your account – bring it up in the demo or write to us. Monitoring, analytics, predictions, recommendations and the Planner are independent of it.
- Library including the Chrome clipper
- Moodboards with AI nodes
- Corporate identity kits per brand
Three questions we get asked
Bring one competitor along. We clip them in the demo.
Thirty minutes, your brands, your market. At the end you have seen how a competitor visual turns into a draft in your brand colours.