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Competitor Monitoring

Every newsletter, every push, every ad your competitors send – read, not just collected.

Competitor Monitoring in Reyo reads the newsletters, push notifications, Meta ads and website of your competitors and classifies every campaign: occasion, discount, voucher code, minimum order value, assortment, send time. On one timeline, as of today.

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Demo view · sample data

The feed is not the product. The reading is.

A competitor feed you build yourself from a mailbox and screenshots shows you subject lines. Reyo shows you campaigns: which occasion, which discount, which code, from what order value, for which assortment, for how long. Every newsletter is stored as the original HTML, every push as the lock-screen message it was, every Meta ad with its variants.

To do that, Reyo sits where the campaigns arrive: in inboxes, on devices that carry your competitors’ apps, in the Meta ad library. Each message is evaluated – occasion, discount, mechanic, tone, send time – and placed on the timeline. Five views, one dataset: Gantt for timing, feed for creatives, list for filtering, board by status, calendar for the week.

The difference to a plain newsletter archive: you get the conditions behind the creative, not only what is visible at a glance – and push notifications from more than 50 retailer apps that never land in a mailbox. Since December 2023 this has grown into a history of 300+ brands you can compare every new campaign against.

Four things a mailbox subscription cannot do.

Conditions instead of subject lines

Discount, voucher code, minimum order value, assortment and runtime are extracted from every campaign and sit as fields next to the original – filterable and comparable across the whole set.

Push from more than 50 retailer apps

Push notifications never reach an inbox. Reyo captures them on real devices that carry your competitors’ apps – with timestamp and lock-screen text.

Competitor sets by perspective

Core competition, role models, neighbouring markets, product categories: you define sets and switch perspective with one click. The timeline follows.

Ads monitoring via the Meta ad library

Every active Meta ad of your competitors, with creative and runtime, next to the newsletters and push of the same week. Ads monitoring and email monitoring on one timeline.

Competitor profile

One competitor, 30 days, measured against its peer group.

Each profile shows emails, promotions, ads and push of the last 30 or 90 days, the rank within the peer group and the Meta ad load of the past twelve months. You do not just see that Zalando is getting louder – you see whether that is normal for the group.

Demo view · sample data

What Reyo says about it

Watching is the start. The recommendation is the reason.

Every pattern in the Monitor can become a recommendation with evidence. An example from the demo tenant:

Recommendation · sample data

Move your autumn newsletter to Tuesday, September 22. Zalando and About You are running sale finales at up to −30 % until September 20 – your −15 % would get lost this week. From Tuesday the inbox is quiet again.

Evidence

  • Zalando · newsletter · Sep 10–20 · up to −30 %, code FINALE30, MOV €50
  • About You · push · Sep 12 · “Sale endgame: −25 % on top”
  • Peer group · avg. discount 24 % over the last 30 days

Questions we hear before every demo.

See your competitors live.

Name three brands. We set them up before the demo and show you in 30 minutes what they are doing right now.

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