Solution · Track campaigns & promotions
Every promo has a discount, a code and a runtime. Reyo writes it down.
Tracking campaigns and promotions in Reyo means occasion, type – sale, promotion, special, content –, discount depth, coupon code and runtime of every competitor campaign, detected across newsletters, push, Meta ads and website. You see what runs today, who is loudest and when the next promotion ends.
The state of the market in one sentence.
The dashboard sums up the morning: how many brands are discounting, how deep, which channel is loudest. Below it the running campaigns with end dates, the creative stream with the latest newsletters, push messages and ads – newest first – and the subject lines of the week.
What changes
Single mails become campaigns.
Three things a campaign tracker does differently from a newsletter archive.
- 01
Bundling instead of single hits
A campaign across three channels and ten mails is one campaign in Reyo, with start, end and conditions – not ten entries you have to merge yourself.
- 02
Discount depth over time
Median discount, “up to” promises and coupon share per competitor, comparable across weeks. You see whether the market discounts deeper or just gets louder.
- 03
An end in sight
“Next end in 2 days” means a window opens. Reyo shows runtimes so you do not send into a wave that is still rolling.
Tracking is the base. The analysis is the point.
Monitor and dashboard show the campaigns. Analytics and recommendations tell you what to do with them.
Which promo is your competitor running today?
In the demo we show you your competitors’ running campaigns – as of today, with discount and runtime.