Oct 26, 202611 min read
Product Bundling Examples: Bundles Over Discounts
Product bundling examples from German retail: which bundle mechanics work, why customers can do the math, and when a percentage discount is better.
All articles
CEO & co-founder
Heiko Guksch
Ten years in CRM and e-commerce. CRM manager at Zalando SE and Momox SE.
Heiko spent a decade in CRM and e-commerce teams, most recently as CRM manager at Zalando and Momox. There, watching competitors was a daily manual chore: forwarded newsletters, screenshots, spreadsheets. That chore became the product idea.
He holds an M.Sc. in Business Administration from TH Brandenburg and leads sales, customers and product direction at Reyo. Every demo is held by him, with the prospect’s real competitors already set up.
All articles by Heiko Guksch.
Oct 22, 202611 min read
Retail Loyalty Program Examples: More Than Discounts
Retail loyalty program examples: which mechanics actually build loyalty, when a program is not worth the effort, and what German shops send members.
Oct 19, 202611 min read
Hyper-Personalization in CRM: A Practical Guide
Hyper-personalization in CRM: how to move past segments, forecast the next best action per person, and what German online shops actually send today.
Oct 15, 202611 min read
Cross-Selling in E-Commerce: A Practical Guide
Cross-selling in e-commerce: which mechanics actually lift the basket, how to build recommendations that connect, and what German online shops really send.
Updated Oct 29, 202610 min read
CRM Marketing for E-Commerce: A Guide
CRM marketing for e-commerce: how to turn customer data into campaigns, which lifecycle moments matter and what German online shops actually send today.
Updated Oct 29, 202611 min read
Sales Promotion in E-Commerce: Tactics That Work
Sales promotion in e-commerce: the tactics German online retailers actually use, the conditions that decide the margin, and how to plan a promotion.
Updated Oct 29, 202611 min read
Cyber Monday 2026: Guide for Online Retailers
Cyber Monday 2026 falls on 30 November: when the market starts, which mechanics German online shops use and how to plan the Monday after Black Friday.
Updated Oct 29, 20268 min read
Singles Day 2026: Marketing Guide for Online Retailers
Planning Singles Day 2026 on 11/11: when online retailers start, which mechanics German retail uses and how to make the day work before Black Friday.
Updated Oct 29, 202610 min read
Customer Retention in E-Commerce: Tactics and Examples
Customer retention in e-commerce: nine tactics online retailers use to keep customers coming back, with examples from German retail newsletters.
Updated Oct 29, 20268 min read
Annual Marketing Plan: How to Plan Your Year
How to build an annual marketing plan step by step: goals, weekly rhythm, occasions and lead times, with a template and examples from online retail.
Updated Oct 29, 202613 min read
Christmas Email Examples From 1,132 Newsletters
Christmas email examples from 1,132 mails sent by 195 German shops in December 2025: what changed week by week, with mechanics, deadlines and numbers.
Updated Oct 29, 202610 min read
Discount Benchmark: 29,128 Emails, One Median
Discount benchmark from 29,128 newsletters sent by 343 German shops: eleven months at a median of 20 percent, and the number that moves instead.
Updated Oct 29, 202612 min read
Black Friday Email Examples From 772 Newsletters
Black Friday email examples from 772 emails sent by 187 German shops: what Black Week 2025 really changed, and what stayed exactly where it was.
Updated Oct 29, 202611 min read
Email Marketing Examples From 2,073 Newsletters
Email marketing examples from 2,073 emails sent by 254 German shops: 12 newsletters, how each one is built, and the number behind every decision.
Updated Oct 29, 202611 min read
Email Swipe File: What Belongs In Yours
Email swipe file, built from data: 2,014 newsletters sent by 252 German shops in four weeks, sorted by mechanic, condition, subject line and rhythm.
Updated Oct 29, 202611 min read
Newsletter Examples: 12 Emails from German Retail
Newsletter examples from 1,975 emails sent by 252 German shops: 12 newsletters with their discount, mechanic and occasion, plus the number behind each one.
Updated Oct 29, 20268 min read
Black Friday 2026: 12 weeks from kick-off to send
From 3 September to Black Friday on 27 November 2026: five phases, one decision each, every one backed by numbers from 4,617 newsletters sent by 222 shops.
Updated Oct 29, 20267 min read
Newsletter Planning Tools: A Guide for E-Commerce
How e-commerce teams plan email campaigns with a newsletter planning tool: watching competitors, picking the send time, keeping the calendar honest.
Updated Oct 29, 20267 min read
Competitor Monitoring in E-Commerce
How systematic competitor monitoring sharpens an e-commerce marketing strategy: which signals matter, and how watching them becomes a routine.
Updated Oct 29, 20267 min read
What Is Marketing Intelligence? A Practical Guide
What marketing intelligence really means, why it matters for e-commerce teams, and how to implement it without drowning in data.
Updated Oct 29, 20268 min read
Competitive Analysis Tools for Marketing Teams
Competitive analysis tools compared: how to track competitors, analyse market trends and turn what you find into decisions your team can act on.
Updated Oct 29, 20267 min read
E-Commerce Marketing in Germany: Guide for 2026
E-commerce marketing in Germany: local buying habits, legal requirements around GDPR and returns, and the channels that work in this market.
Updated Oct 29, 20267 min read
Campaign Planning: A Guide for Marketing Teams
Campaign planning step by step: frameworks, timelines and best practices, plus how competitive intelligence sharpens every plan you make.
Updated Oct 29, 20267 min read
Competitor Monitoring for E-Commerce: The 2026 Guide
Competitor monitoring for e-commerce teams: which signals to watch, how to turn them into a routine, and the tools that keep it running.
Updated Oct 29, 20267 min read
Marketing Intelligence: A Guide for Modern Teams
Marketing intelligence explained: what it is, why it matters for modern teams, and how to implement it. Includes frameworks, best practices and tools.
Updated Oct 29, 20266 min read
Competitor Social Media & Ads Monitoring
Competitor social media and ads monitoring: the sources that actually deliver, a workflow that survives, and the metrics that carry decisions.
Updated Oct 29, 20266 min read
Campaign Planning Software for Marketing Teams
Campaign planning software explained: what the tools do, where planning without them breaks down, and how to pick the right one for your team.
Updated Oct 29, 20265 min read
Newsletter Planning Tool for Marketing Teams
A newsletter planning tool turns scattered sends into a plan: cadence, slots and offers, with Reyo showing what competitors send and when.
Updated Oct 29, 20266 min read
Competitor Campaign Tracking: A Practical Guide
Competitor campaign tracking in practice: the sources worth watching, a workflow that survives busy weeks, and the tools that do the collecting.
Updated Oct 29, 20266 min read
Marketing Calendar Software: More Than Managing Dates
Marketing calendar software does more than hold dates: with Reyo, competitor activity and external market factors sit next to your own plan.
Updated Oct 29, 20267 min read
E-Commerce Marketing Strategy: Guide for 2026
An e-commerce marketing strategy in six steps: market analysis, positioning, channels, campaign planning and the metrics that steer it.
Updated Oct 29, 20267 min read
Market Trend Analysis: Spot Opportunities Early
Market trend analysis before the trend shows up in revenue: methods, data sources and tools for e-commerce teams, with worked examples.
Updated Oct 29, 20269 min read
Campaign Performance: Measure What Actually Matters
Campaign performance measurement for e-commerce teams: which metrics matter, how to read them, and what to change once you have the numbers.
Updated Oct 29, 20266 min read
Competitor Price Monitoring for E-Commerce
Competitor price monitoring for e-commerce: track rival prices systematically, spot discount patterns and make pricing calls on evidence.
Updated Oct 29, 202612 min read
7 Competitor Tracking Tools Compared (2026)
Seven competitor tracking tools compared with prices: newsletters, websites, prices and traffic, what each tool shows, what it costs and where it stops.
Updated Oct 29, 20265 min read
Campaign Planning Tool for E-Commerce Teams
A campaign planning tool for e-commerce: coordinate launches, track competitor activity and time campaigns against a market that keeps moving.
Updated Oct 29, 20269 min read
Marketing Intelligence Platform for E-Commerce
A marketing intelligence platform helps e-commerce teams track competitors, plan campaigns against the market and decide on evidence, not hunches.
Updated Oct 29, 20265 min read
E-Commerce Promotions Strategy: A Practical Guide
An e-commerce promotions strategy built on data: plan campaigns, set discount depth and read competitor activity instead of reacting to it.
Updated Oct 29, 20267 min read
Discount Strategy for E-Commerce: Protect Margins
A discount strategy for e-commerce that lifts conversion without eating the margin: depth, mechanics, timing and what competitors are doing.
Updated Oct 29, 20264 min read
How Often Do Brands Send Newsletters? Benchmarks
How often brands send newsletters: send frequency benchmarks by sector, what the numbers say about timing, and how to set your own cadence.
Updated Oct 29, 20267 min read
When Do Competitors Send Emails?
When competitors send emails: send times and weekdays from newsletter monitoring, and what the pattern means for your own campaign timing.
Updated Oct 29, 20266 min read
How to Track Discount Campaigns in E-Commerce
Track discount campaigns in e-commerce: monitor competitor promotions, read pricing trends and plan your own offers around what the market does.
Updated Oct 29, 20265 min read
Promotion Tracker: Track Competitor Promotions
A promotion tracker shows when competitors discount, how deep and with which mechanic. How promotion tracking works and what a promo tracker needs.
Updated Oct 29, 20266 min read
E-Commerce Competitor Analysis Tool: 2026 Guide
An e-commerce competitor analysis tool makes external market factors visible: campaigns, newsletters, prices and ads in one place. With a checklist.
Updated Oct 29, 20268 min read
How to Track Competitor Emails: A Practical Guide
How to track competitor emails in practice: what competitors send and when, frequency, discount depth, send times, and what to do with the pattern.
Updated Oct 29, 20268 min read
External Market Factors in Marketing
External market factors decide how a campaign lands: competitor timing, seasonality, weather and news. How to see them before they hit.
Updated Oct 29, 20268 min read
Marketing Processes: Systems That Actually Work
Build marketing processes that replace manual research: frameworks for recurring work, clear ownership and timing you can rely on.
Updated Oct 29, 20267 min read
Seasonal Campaign Planning for E-Commerce
Seasonal campaign planning with data instead of instinct: spot peaks early, time promotions right and keep an eye on what competitors do.
Updated Oct 29, 20266 min read
Promotion Timing Strategies: Plan Smarter Campaigns
Promotion timing strategies for a better promotional calendar: when discounts land, how to read competitor activity, and what the market dictates.
Updated Oct 29, 20266 min read
Marketing Intelligence Tools 2026 for E-Commerce
Marketing intelligence tools compared: what e-commerce intelligence platforms do, which tools fit which team, and how to choose the right one.
Updated Oct 29, 20264 min read
Marketing Calendar 2026 (Free Download)
Marketing calendar 2026: FIFA World Cup, GTA 6, Black Friday, holidays and more. Every date that matters as Google Sheets, PDF and calendar import.
Reading about the market is good. Seeing your competitors live is better.
30 minutes, your competitors set up before the call, one recommendation to take away.