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Industries

Every market has its own rhythm. Reyo knows it.

Marketing intelligence by industry means at Reyo: one competitor set per market, one lead channel, one sale calendar. Reyo reads the newsletters, push notifications, Meta ads and website promotions of the brands that set the pace in your industry, classifies every campaign by occasion, discount, mechanic and code, and puts the result next to your peer group. Competitor sets, lead channels and sale cycles differ from industry to industry: fashion runs on platform sales, multi-brand e-commerce on category sets, specialty retail on occasions that never make it into the trade calendar. These pages show which brands Reyo watches in your market, which channel leads there, when the season turns – and what that means for your planning on Monday morning.

Fashion & premium retail

Mid-season, Black Week, final sale: the platforms set the pace. The typical competitor set here has three layers – Zalando and About You as platforms, Peek & Cloppenburg, s.Oliver and Tom Tailor as multi-brand houses, H&M, Mango and Hunkemöller for fast fashion and niche. Reyo tells you when they start.

E-commerce & multi-brand

Several shops, several competitor sets, one platform: each team gets its own feed, management gets the whole picture. The sets run per category rather than per company – Zalando and About You for fashion, Douglas and Flaconi for beauty, Westwing and Home24 for home, MediaMarkt and Cyberport for electronics.

Specialty retail

Pet supplies, optics, kids fashion, food & wine: small sets, loyal customers, occasions that are not in the trade calendar. A set here is five to eight names, not fifty – Zooplus and ZooRoyal in pet supplies, Fielmann and Mister Spex in optics, Hawesko and KoRo in food and wine.

Your industry is not listed? Show us your competitors.

Reyo watches 300+ brands across 28 industries, continuously since December 2023. In the demo we set up the brands you name – before the call.

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